Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in the North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018, a portion of the company was acquired by Lyft, with the service arm portion of the business staying private and renamed Motivate LLC.