CIMX-FM (88.7 MHz, Pure Country 89) is a commercial radio station in Windsor, Ontario, Canada. It primarily serves Essex County, but has a signal that reaches the entire Detroit-Windsor metropolitan area. It is owned by Bell Media and airs a country format. CIMX's studios and offices are located on Ouellette Avenue in Windsor. CIMX has an effective radiated power (ERP) of 78,200 watts, with a maximum of 100,000 watts. The transmitter is located off South Industrial Drive in Amherstburg.