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Subject Item
dbr:J._Walter_Thompson
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智威汤逊 جاي والتر تومبسون J. Walter Thompson J. Walter Thompson JWT J. Walter Thompson JWT ジェイ・ウォルター・トンプソン J. Walter Thompson J. Walter Thompson
rdfs:comment
J. Walter Thompson (JWT) dulu adalah sebuah perusahaan induk periklanan yang didirikan pada tahun 1896 oleh pelopor periklanan asal Amerika, . Perusahaan ini lalu diakuisisi pada tahun 1987 oleh WPP plc, dan pada bulan November 2018, WPP menggabungkan J. Walter Thompson dengan Wunderman untuk membentuk Wunderman Thompson. ジェイ・ウォルター・トンプソン（英: J. Walter Thompson）は、かつて存在した世界第1位の広告会社グループであるWPPグループの中核をなす広告代理店。世界初の広告代理店として1864年にアメリカ合衆国ニューヨーク州ニューヨーク市に本社を置き、90ヶ国を超える国々に200以上のオフィスを持っていた。2018年にワンダーマンと合併し消滅。 智威汤逊 (英語：J. Walter Thompson)是一家美国广告公司，也是世界上第一家广告公司。 J. Walter Thompson أو اختصارا (JWT) ، التي أسسها جيمس والتر تومسون في عام 1896 م. كانت سابقًا وكالة إعلانات، هي شركة اتصالات تسويقية حاليًا. وهي مملوكة لشركة دبليو بي بي منذ عام 1987 م. في 26 نوفمبر 2018 ، تم الإعلان عن دمجها مع وكالة وندرمان الرقمية لتشكيل «وندرمان تومبسون». J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. JWT (bis Februar 2005 J. Walter Thompson) war eine internationale Werbeagentur mit Hauptsitz in New York. Die Agentur wurde 1864 von gegründet und war nach eigenen Angaben die älteste Werbeagentur der Welt. Muttergesellschaft der Agentur war WPP Group mit Sitz in London. Im Jahr 2018 fusionierte das Unternehmen mit Wunderman zu . Das Unternehmen betrieb ein weltweites Agentur-Netz mit 10.000 Mitarbeitern in mehr als 200 Büros in über 90 Ländern. La J. Walter Thompson (sigla JWT) è un'agenzia pubblicitaria statunitense. È una delle più importanti del mondo. con più di duecento filiali in più di novanta paesi e più di 12.000 dipendenti. Fa parte del gruppo WPP Group. L'azienda è nota per la lunga durata dei rapporti con i clienti, com'è il caso della Unilever (109 anni); della Kraft (89 anni); della Kimberly-Clark (84 anni); della Nestlé (81 anni); della Kellogg's (80 anni); della Ford (67 anni).Altri clienti famosi dell'agenzia sono Avon, Tudor, HSBC, Johnson & Johnson, Air Canada e il corpo dei Marines. J. Walter Thompson (JWT) était une agence de publicité constituée en 1896 par le pionnier américain de la publicité James Walter Thompson. J. Walter Thompson, även kallat JWT Worldwide, var ett av världens största och äldsta reklambyrånätverk, grundat 1864. År 2018 slogs det ihop med nätverket för att bilda . J. Walter Thompson é uma agência de publicidade multinacional, de origem americana, fundada em 1864 por William James Carlton, e modificada por James Walter Thompson em 1877 para J. Walter Thompson Company (até 2005). É a mais antiga agência de publicidade do mundo. Em sua cartela de clientes constam as empresas HSBC, DTC. Ford, Nestlé, Shell, Pfizer e Vodafone, entre outras. A J. Walter Thompson instalou-se em Portugal em 1970, ainda como dependência da agência Latina (Latina Thompson Associates) mas fechou em 1974, após o 25 de Abril. Regressou em 1981 como J. Walter Thompson.
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J. Walter Thompson
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J. Walter Thompson
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Worldwide
dbp:fate
Merged with Wunderman to form Wunderman Thompson
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New York, New York, U.S.
dbp:founder
William James Carlton
dbp:homepage
n20:
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Tamara Ingram, CEO Matt Eastwood, CCO
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New York, New York
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dbo:abstract
J. Walter Thompson (JWT) dulu adalah sebuah perusahaan induk periklanan yang didirikan pada tahun 1896 oleh pelopor periklanan asal Amerika, . Perusahaan ini lalu diakuisisi pada tahun 1987 oleh WPP plc, dan pada bulan November 2018, WPP menggabungkan J. Walter Thompson dengan Wunderman untuk membentuk Wunderman Thompson. J. Walter Thompson (JWT) était une agence de publicité constituée en 1896 par le pionnier américain de la publicité James Walter Thompson. La J. Walter Thompson (sigla JWT) è un'agenzia pubblicitaria statunitense. È una delle più importanti del mondo. con più di duecento filiali in più di novanta paesi e più di 12.000 dipendenti. Fa parte del gruppo WPP Group. L'azienda è nota per la lunga durata dei rapporti con i clienti, com'è il caso della Unilever (109 anni); della Kraft (89 anni); della Kimberly-Clark (84 anni); della Nestlé (81 anni); della Kellogg's (80 anni); della Ford (67 anni).Altri clienti famosi dell'agenzia sono Avon, Tudor, HSBC, Johnson & Johnson, Air Canada e il corpo dei Marines. JWT (bis Februar 2005 J. Walter Thompson) war eine internationale Werbeagentur mit Hauptsitz in New York. Die Agentur wurde 1864 von gegründet und war nach eigenen Angaben die älteste Werbeagentur der Welt. Muttergesellschaft der Agentur war WPP Group mit Sitz in London. Im Jahr 2018 fusionierte das Unternehmen mit Wunderman zu . Das Unternehmen betrieb ein weltweites Agentur-Netz mit 10.000 Mitarbeitern in mehr als 200 Büros in über 90 Ländern. ジェイ・ウォルター・トンプソン（英: J. Walter Thompson）は、かつて存在した世界第1位の広告会社グループであるWPPグループの中核をなす広告代理店。世界初の広告代理店として1864年にアメリカ合衆国ニューヨーク州ニューヨーク市に本社を置き、90ヶ国を超える国々に200以上のオフィスを持っていた。2018年にワンダーマンと合併し消滅。 智威汤逊 (英語：J. Walter Thompson)是一家美国广告公司，也是世界上第一家广告公司。 J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. J. Walter Thompson, även kallat JWT Worldwide, var ett av världens största och äldsta reklambyrånätverk, grundat 1864. År 2018 slogs det ihop med nätverket för att bilda . J. Walter Thompson أو اختصارا (JWT) ، التي أسسها جيمس والتر تومسون في عام 1896 م. كانت سابقًا وكالة إعلانات، هي شركة اتصالات تسويقية حاليًا. وهي مملوكة لشركة دبليو بي بي منذ عام 1987 م. في 26 نوفمبر 2018 ، تم الإعلان عن دمجها مع وكالة وندرمان الرقمية لتشكيل «وندرمان تومبسون». J. Walter Thompson é uma agência de publicidade multinacional, de origem americana, fundada em 1864 por William James Carlton, e modificada por James Walter Thompson em 1877 para J. Walter Thompson Company (até 2005). É a mais antiga agência de publicidade do mundo. Em sua cartela de clientes constam as empresas HSBC, DTC. Ford, Nestlé, Shell, Pfizer e Vodafone, entre outras. Depois de ter fundado com Fernando Pessoa a Empresa Nacional de Publicidade (em 1925, com capital da Ford), em 1926 e na dependência da agência de Madrid, Manuel Martins da Hora tornou-se representante em Portugal da J. Walter Thompson, tendo como colaborador o escritor. Pessoa (1888-1935) viveu a sua infância e juventude em Durban, na antiga colónia inglesa do Natal, onde o seu padrasto foi cônsul de Portugal. Terminado o curso liceal, o jovem estudou também na Escola Comercial de Durban, falando e escrevendo Inglês correctamente. A relação de Fernando Pessoa com a publicidade foi longa: regressado a Lisboa em 1905, para estudar diplomacia, abandonou os estudos em 1907, iniciando a sua actividade profissional como estagiário na também americana R. G. Dun & Company, uma empresa de informações comerciais (actualmente D&B, Dun & Bradstreet). A célebre frase publicitária para a marca Coca-Cola, "primeiro estranha-se, depois entranha-se", atribuída por Luiz Moitinho de Almeida a Fernando Pessoa, é possível que tenha sido criada pelo escritor por volta de 1928, no âmbito da sua colaboração com a J. Walter Thompson. Em 1929, a J.Walter Thompson foi a primeira agência internacional de publicidade a instalar-se no Brasil, sendo pioneira na introdução da fotografia nos anúncios, na realização da primeira pesquisa de mercado, e em várias atividades na jovem televisão brasileira. Desde a sua fundação, tem sido responsável pelo atendimento de marcas líderes de mercado. Entre elas, estão parcerias de longa data com empresas como a Unilever (desde 1967), a Nestlé (desde 1957) e a Warner Lambert (desde 1973). A J. Walter Thompson instalou-se em Portugal em 1970, ainda como dependência da agência Latina (Latina Thompson Associates) mas fechou em 1974, após o 25 de Abril. Regressou em 1981 como J. Walter Thompson.
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1864-01-01
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dbr:Tamara_Ingram
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