This Is the End is a 2013 American apocalyptic comedy film written, directed and produced by Seth Rogen and Evan Goldberg, in their directorial debuts. It is a feature-length film adaptation of the short film Jay and Seth Versus the Apocalypse (2007), which was also written by Rogen and Goldberg with the short's director, Jason Stone, serving as an executive producer. Starring James Franco, Jonah Hill, Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson, the film centers on fictionalized versions of its cast in the wake of a global biblical apocalypse.