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Fern 'Peachy' Kellmeyer (born February 19, 1944 in West Virginia, United States) is a retired tennis player and current tennis administrator who helped change the face of women's tennis. Kellmeyer is an alumnus of Florida Atlantic University. In 1973, Kellmeyer was tapped by founder Gladys Heldman as the first tour director of the fledgling Virginia Slims Circuit. She continuously pushed to secure additional venues and increased prize money for players. In 1977, she brought the first women's tennis tournament to Madison Square Garden.