Mark W. Johnson is co-founder and senior partner at Innosight, a growth strategy consulting firm, which he co-founded with Clayton Christensen in 2000. Johnson has delivered keynotes and written extensively on growth strategy. He is known as the originator of “future-back” strategy development. Most recently, he is the coauthor of the forthcoming book "Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth" (April, 2020), a manifesto for “Future Back” thinking and a hands-on guide to long-term planning, strategy development, and execution within established organizations. He is also the author of the book "Reinvent Your Business Model: How to Seize the White Space for Transformative Growth" (July, 2018), a guide to building a business model innovation capability at a