Lollapalooza /ˌlɒləpəˈluːzə/ (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Music genres include but are not limited to alternative rock, heavy metal, punk rock, hip hop, and electronic dance music. Lollapalooza has also featured visual arts, nonprofit organizations, and political organizations. The festival, held in Grant Park, hosts an estimated 400,000 people each July and sells out annually. Lollapalooza is one of the largest and most iconic music festivals in the world and one of the longest-running in the United States.