J.J.B. Hilliard, W.L. Lyons, LLC (d/b/a Hilliard Lyons) is a full-service wealth management firm with offices in Illinois, Indiana, Kentucky, Michigan, Mississippi, Missouri, North Carolina, Ohio, South Carolina, Tennessee, and West Virginia. It is headquartered in Louisville, Kentucky. Hilliard Lyons was acquired by Baird in October 2019. It was renamed to Baird Trust effective November 2021.