FUJIFILM Holdings Corporation (富士フイルムホールディングス株式会社, Fujifirumu Hōrudingusu kabushiki gaisha), trading as Fujifilm, or simply Fuji, is a Japanese multinational conglomerate headquartered in Tokyo, Japan, operating in the realms of photography, optics, office and medical electronics, biotechnology, and chemicals. Fujifilm is part of the Sumitomo Mitsui Financial Group financial conglomerate (keiretsu).