The Chrysler New Yorker is an automobile model that was produced by Chrysler from 1940 until 1996, serving for several decades as the brand's flagship model, or as a junior sedan to the Chrysler Imperial luxury brand. A trim level named the "New York Special" first appeared in 1938 and the "New Yorker" name debuted in 1939. The New Yorker name helped define the Chrysler brand as a maker of upscale models, priced and equipped to compete against upper-level models from Buick, Oldsmobile and Mercury. Until its discontinuation in 1996, the New Yorker was the longest-running American car nameplate.