Branded is an American Western series that aired on NBC from 1965 through 1966. It was sponsored by Procter & Gamble in its Sunday night, 8:30 p.m. Eastern time period. The series is set in the Old West, following the end of the American Civil War. The show starred Chuck Connors as Jason McCord, a United States Army cavalry captain who had been court-martialed and drummed out of the service following an unjust accusation of cowardice.