William Albert "Bert" Wilson (September 23, 1933 – April 25, 2016) was a scholar of Mormon folklore. The "father of Mormon folklore" helped found and organize folklore archives at both Utah State University (USU) and Brigham Young University (BYU). He directed the folklore archive at USU from 1978 to 1985, and chaired the English department at BYU from 1985 to 1991. He and his students collected jokes, legends, stories, songs, and other information to add to the Mormon folklore archives.