SweeTarts (/ˈswiːt.tɑːrts/; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand.
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| - SweeTarts (/ˈswiːt.tɑːrts/; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand. (en)
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| - SweeTarts (/ˈswiːt.tɑːrts/; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand. Sunline, Inc., became a division of the Sunmark of St Louis' group of companies, which was later acquired in 1986 by Rowntree Mackintosh of the United Kingdom, which was, in turn, taken over by Nestlé. The Willy Wonka brand candies were developed by Sunmark in a joint venture with The Quaker Company. Sunmark eventually acquired the rights to Willy Wonka and established a division with that name which produced the Willy Wonka brands. The Wonka symbol was subsequently applied to most Sunmark brands. Nestlé has since sold its confectionery businesses to Ferrero SpA. (en)
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