Stephen Adams (born 1937) is an American businessman, private equity investor, and philanthropist. His current holdings include Good Sam Enterprises, a national publishing, retail stores, and member-based direct marketing organization directed toward owners of recreational vehicles and Adams Outdoor Advertising, an operator of outdoor advertising structures in the Midwest, Southeast, and Mid-Atlantic regions of the United States. His previous holdings have included operators of television and radio stations, print publishers, cola bottlers and community banks.