The Southern United States Trade Association (SUSTA) is one of four non-profit State Regional Trade Groups (SRTG) that help small U.S. companies build global businesses. This is achieved through various programs designed to educate companies on exporting fundamentals as well as assist them in identifying prospective distributors and additional business opportunities overseas. In the past decade, SUSTA awarded more than $11 million in federal export promotion funds to 172 Texas companies alone, which led to millions in export sales.
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