Samir Assaf (Arabic: سمير عساف; born 20 June 1960) is a Lebanese Businessman. He is a Senior Advisor to HSBC's Group Chairman, Group CEO and the Bank's business, and Non-Executive Chairman of the Boards of HSBC Bank Middle East Limited and HSBC Middle East Holdings. He is also a Senior Advisor at General Atlantic and a member of the Advisory Board for BeyondNetZero, General Atlantic's new climate venture.