Punchdrunk is a British theatre company, formed in 2000 by Felix Barrett. The company developed a form of immersive theatre in which no audience member will have the same experience as another. The audience is free to choose what to watch and where to go. The format is related to promenade theatre, but utilizes audience immersion more extensively. The company's way of using sound, light, movement, and environment in such ways while merging mass spectacle with intimate audience experiences, has garnered major recognition for being so unique. In 2015, Punchdrunk formed a new company, Punchdrunk International, which produces a selection of Punchdrunk's commercial productions for national and international audiences.