The Pemberton Festival was a three-day summer music festival inaugurated in 2008. It was held in Pemberton, British Columbia, a village just north of popular ski resort Whistler. Produced by Live Nation Canada, the festival featured primarily rock and indie rock musicians, with a small proportion of hip hop. Musicians played on one of two stages, picturesquely situated at the foot of Mount Currie and the surrounding mountain range. The site, a 400-acre (1.6 km2) hayfield, was discovered by concert-promoter, Shane Bourbonnais, of Live Nation, just down the street from his home. He emphasized event sustainability and environmentalism as priorities in running the festival.