About: Neil H. Borden

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Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix".

Attributes	Values
rdf:type	Thing foaf:Person person dul:NaturalPerson Eukaryote Person Human Animal Academic Person animal eukaryote species schema:Person
rdfs:label	Neil H. Borden (en) 内尔·波登 (zh)
rdfs:comment	Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix". (en) 內爾·波登（Neil H. Borden，1895年－1980年）是美國的營銷學及廣告學名誉教授，終其40年在的教學生涯都跟廣告、廣告管理及其影響相關，是相關研突的殿堂級人馬。他在1948年第一次使用了“营销组合”这个词汇，並於1964年把這個概念具體化及提交至出版。波登的成就在於：他在大蕭條期間基於大眾對廣告的經濟效益質疑之時對廣告進行既廣泛又深入的研究，並把它的研究成果輯刊成書，於1942年發表，就是後世捧為經典的970頁鉅著《The Economic Effects of Advertising》。 (zh)
foaf:name	Neil H. Borden (en)
name	Neil H. Borden (en)
death place	Topsfield, Massachusetts
birth place	Boulder, Colorado
birth date	1895-12-07 (xsd:date)
dcterms:subject	1895 births 1980 deaths American marketing people Harvard Business School alumni Marketing people University of Colorado Boulder alumni People from Boulder, Colorado Harvard Business School faculty
Wikipage page ID	50006569 (xsd:integer)
Wikipage revision ID	1087578931 (xsd:integer)
Link from a Wikipage to another Wikipage	American Advertising Federation Hall of Fame American Marketing Association Boulder, Colorado University of Colorado Boulder Dean (education) McCann Erickson 1895 births Columbia University Arch Wilkinson Shaw Marketing Bachelor of Arts 1980 deaths American marketing people Harvard Business School alumni Marketing people University of Colorado Boulder alumni Topsfield, Massachusetts E. Jerome McCarthy Daniel Starch History of marketing Harvard Business Review Harvard Business School The Harvard Crimson People from Boulder, Colorado Harvard Business School faculty Advertising Advertising Research Foundation Kappa Tau Alpha Lafayette, Colorado Marketing mix Business administration Great Depression Case study Harvard Graduate School of Business Administration
Link from a Wikipage to an external page	http://nrs.harvard.edu/urn-3:HBS.Baker.EAD:bak00233 https://archive.org/details/economiceffectso0000bord
sameAs	Neil H. Borden Neil H. Borden Neil H. Borden Neil H. Borden Neil H. Borden Neil H. Borden
sub discipline	Advertising
workplaces	Harvard Business School
dbp:wikiPageUsesTemplate	dbt:Authority_control dbt:Birth_date dbt:Cite_book dbt:Reflist dbt:Death_date_and_age dbt:Infobox_academic
alma mater	University of Colorado Boulder Harvard Business School
birth date	1895-12-07 (xsd:date)
death date	1980-10-01 (xsd:date)
discipline	Marketing
education	MBA (en)
nationality	American (en)
native name	Pete Borden (en)
notable works	The Economic Effects of Advertising (en)
occupation	Professor (en)
period	1922 (xsd:integer)
spouse	Esther Page (en)
has abstract	Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix". (en) 內爾·波登（Neil H. Borden，1895年－1980年）是美國的營銷學及廣告學名誉教授，終其40年在的教學生涯都跟廣告、廣告管理及其影響相關，是相關研突的殿堂級人馬。他在1948年第一次使用了“营销组合”这个词汇，並於1964年把這個概念具體化及提交至出版。波登的成就在於：他在大蕭條期間基於大眾對廣告的經濟效益質疑之時對廣告進行既廣泛又深入的研究，並把它的研究成果輯刊成書，於1942年發表，就是後世捧為經典的970頁鉅著《The Economic Effects of Advertising》。 (zh)
boards	Harvard Business Review
notable ideas	Marketing mix
schema:sameAs	Neil H. Borden
prov:wasDerivedFrom	wikipedia-en:Neil_H._Borden?oldid=1087578931&ns=0

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