The Larry MacPhail Award is presented annually by Minor League Baseball (MiLB) to recognize the top promotion effort in the minor leagues. MiLB teams are known for using promotions such as theme nights, in-game promotions and giveaways, specialty foods, and fireworks shows to increase attendance at games. The award is named after Baseball Hall of Fame member Larry MacPhail, who introduced innovations such as night games, team travel by airplane, pension plans, and batting helmets. The award was first presented in 1966 and is usually awarded during baseball's Winter Meetings.