La Palina is a brand of American cigars that is of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of CBS founder William S. Paley) sponsored Kate Smith's first CBS radio network program Kate Smith and Her Swanee Music. Sam Paley's grandson, William C. Paley, has reacquired rights to the name and is producing La Palina cigars again.
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