Greg Cartwright, also known by his stage name Greg Oblivian (born March 18, 1972), is an American singer, songwriter, and guitarist from Memphis, Tennessee. From 2001 to 2022 he fronted Reigning Sound which was signed to Merge Records. After moving away from Memphis in the mid-2000s, he has since lived with his family in Asheville, North Carolina. Cartwright is also a founding member of the Memphis '90s garage bands The Compulsive Gamblers, The Oblivians and Greg Oblivian & the Tip Tops. As of 2019, Cartwright has reformed his past band Greg Oblivian & the Tip Tops and is playing shows.