Digital terrestrial television in the Philippines are in development by the Philippine major broadcasting companies. The Philippines uses the American NTSC standard for analog television since color television arrived in November 1966. The National Telecommunications Commission (NTC) announced in June 2010 that the Philippines would use the Japanese ISDB-T standard for digital terrestrial television (DTT) service, and issued a circular stating that the country's broadcasters must discontinue their analog services by the transition deadline of 11:59 p.m. (Philippine Standard Time, UTC+8) on December 31, 2015; but due to continuous delay of the release of the implementing rules and regulations for DTT broadcast, the target date was moved to 2023. The commission will be using the ultra-high f