About: Davie Brown Entertainment

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An Entity of Type : yago:WikicatAdvertisingAgenciesOfTheUnitedStates, within Data Space : dbpedia.org associated with source document(s)
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Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton. At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo.

Attributes	Values
rdf:type	Thing company schema:Organization dul:Agent dul:SocialPerson agent wikidata:Q24229398 Organization Business enterprise yago:WikicatCompaniesBasedInLosAngeles,California yago:WikicatCompaniesEstablishedIn1980 yago:Abstraction100002137 yago:AdvertisingAgency108353912 yago:Agency108057206 yago:Business108061042 yago:Company108058098 yago:Enterprise108056231 yago:Group100031264 yago:Institution108053576 yago:Organization108008335 yago:YagoLegalActor yago:YagoLegalActorGeo yago:YagoPermanentlyLocatedEntity organisation yago:SocialGroup107950920 yago:WikicatAdvertisingAgenciesOfTheUnitedStates
rdfs:label	Davie Brown Entertainment (en)
rdfs:comment	Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton. At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo. (en)
foaf:name	Davie Brown Entertainment (en)
foaf:homepage	http://www.themarketingarm.com/capabilities/entertainment/
name	Davie Brown Entertainment (en)
dcterms:subject	Companies based in Los Angeles Marketing companies established in 1980 Advertising agencies of the United States
Wikipage page ID	10627050 (xsd:integer)
Wikipage revision ID	1013607365 (xsd:integer)
Link from a Wikipage to another Wikipage	California Companies based in Los Angeles PepsiCo Marketing companies established in 1980 Advertising agencies of the United States The Marketing Arm Los Angeles Product placement Marketing Paramount Pictures The Coca-Cola Company Omnicom Group Pepsi Challenge
Link from a Wikipage to an external page	http://www.davie-brown.com/ http://www.themarketingarm.com/capabilities/entertainment/
sameAs	Davie Brown Entertainment Davie Brown Entertainment Davie Brown Entertainment Davie Brown Entertainment Davie Brown Entertainment
dbp:wikiPageUsesTemplate	dbt:Authority_control dbt:Infobox_company dbt:R dbt:Reflist dbt:Start_date_and_age dbt:Omnicom
area served	Los Angeles (en)
founded	in Los Angeles, California (en)
founder	Jim Davie (en)
hq location city	Marina del Rey (en)
hq location country	California (en)
industry	Marketing (en)
key people	Jim Davie, Chairman and CEO (en) Tom Meyer, President (en)
parent	Omnicom Group (en)
products	Props & wardrobe/Product placement (en)
type	Private (en)
website	http://www.themarketingarm.com/capabilities/entertainment/
has abstract	Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton. At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo. Over the next decade, the Los Angeles-based agency expanded its client roster and moved into "brand integration," the planned, pay-for-play arrangement that is guarantees a brand's appearance in particular properties such as TV or film. The agency is credited with the first brand rebate on home video (E.T.), the first commercial on home video (Top Gun), the first animated product placement (Antz), and the first internet promotion (E-Trade/You’ve Got Mail). Omnicom Group (NYSE: OMS) acquired Davie Brown in September 2001 and added it to The Marketing Arm, a network of marketing services agencies specializing in non-traditional marketing. Tom Meyer, a former director of marketing at Paramount Pictures, currently serves as president of Davie Brown. Jim Davie remains as chairman and CEO. (en)
schema:sameAs	Davie Brown Entertainment
prov:wasDerivedFrom	wikipedia-en:Davie_Brown_Entertainment?oldid=1013607365&ns=0
page length (characters) of wiki page	3900 (xsd:nonNegativeInteger)
founding year	1980-01-01 (xsd:gYear)
industry	Marketing
państwo	California
parent company	Omnicom Group
product	Product placement
region served	Los Angeles
foaf:isPrimaryTopicOf	wikipedia-en:Davie_Brown_Entertainment
is Link from a Wikipage to another Wikipage of	Daughter (song) Pearl Jam Uncle Drew The Marketing Arm Kevin Love
is foaf:primaryTopic of	wikipedia-en:Davie_Brown_Entertainment

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