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A clock ident is a form of television ident in which a clock is displayed, reading the current time, and usually alongside the logo of that particular television station. Clock idents are typically used before news bulletins and closedown, though in the past quite commonly preceded regular programming. In the United Kingdom, it is also very much associated with schools programming.

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  • Clock ident (en)
  • Телевизионные часы (ru)
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  • A clock ident is a form of television ident in which a clock is displayed, reading the current time, and usually alongside the logo of that particular television station. Clock idents are typically used before news bulletins and closedown, though in the past quite commonly preceded regular programming. In the United Kingdom, it is also very much associated with schools programming. (en)
  • Телевизионные часы (англ. clock ident) — разновидность часов, показываемых телевизионным каналом (его логотип, как правило, присутствует в часах или рядом с ними) и являющихся одной из форм идентификации телевизионного канала. Эти часы не только позволяют определить точное время, но и оповещают о начале выпуска новостей, а также — в прошлом они также показывались перед каждой регулярно выходящей в эфир передачей. В Великобритании часы, как правило, ассоциируются со специальными программами для школьников в рамках проекта . (ru)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/BBC1_1980s_clock_ident.jpg
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