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Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print.

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  • Ad-ID (en)
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  • Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print. (en)
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  • Ad-ID (en)
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  • en (en)
related standards
  • ARPP.TV (en)
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  • Ad-ID (en)
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  • Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print. There is an equivalent code in France called ARPP.TV which also is the French industry standard unique identifier for all ads (and is based on ISCI). Critical information about each ad and campaign is managed with Ad-ID. Details of the ad, what media the ad will be used in, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users. (en)
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